Brand Assets
Logos, colors, and typography for partners and press. Download everything you need to represent Horse Tonic correctly.
Logo Downloads
Use the primary logo whenever possible. Maintain clear space around the logo equal to the height of the "H" in Horse Tonic. Do not stretch, rotate, or recolor the logo.
Brand Colors
Click any swatch to copy its hex code. The primary palette is black, white, and red. Gray tones are used for text and UI elements.
Fonts
We use two Google Fonts across all Horse Tonic touchpoints.
Headings
Syne
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Regular 400
Medium 500
Semibold 600
Bold 700
ExtraBold 800
Body Text
DM Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Regular 400 — Used for body text, descriptions, and general content.
Medium 500 — Used for emphasis and labels.
Semibold 600 — Used for buttons and CTAs.
Bold 700 — Used for subheadings in body context.
Usage Rules
✓Do
- Use the logo on a clean, uncluttered background
- Maintain the aspect ratio when scaling
- Use brand colors consistently
- Keep sufficient clear space around the logo
- Use Syne for headings, DM Sans for body text
✗Don't
- Stretch, skew, or rotate the logo
- Change the logo colors
- Place the logo on busy backgrounds
- Add effects (drop shadows, gradients, outlines)
- Use the logo smaller than 80px wide
Need something else?
Contact us at info@horsetonic.eu for additional formats, high-resolution files, or custom brand materials.